Portfolio Description

CALL IT SPRING - ALDO shoes newest brand, aimed at todays consumers reflecting up to the minute trends in footwear and accessories. In 2013, ALDO a global retail leader in footwear, choose TRIAL to be part of the development team to provide them with architectural elements and store fixtures for their CALL IT SPRING new store concept design by Pompei A.D.

Special Challenges: For this brand new concept, strict time constraints proved to be the immediate challenge.  Prototype room, shop drawing approvals, and first store delivery all happened within less than two months.

We successfully delivered 16 shop in shop locations that were installed in DEBENHAM department stores in the United Kingdom along with 34 corporately owned stores in North America within 4 months of the approval of the prototype room. There are 14 different lacquer colours, 3 different wood finishes, 8 different fabric colours, and many different melamines and HPLs specifications and textures packed into this design.  Absolute discipline and communication was essential to get it done correctly and on time.